Online B2B sales has different requirements than B2C. The buyer knows product SKUs, has negotiated prices, buys wholesale, needs invoices with deferred payment terms and wants to place orders quickly – without going through the entire purchase flow every time. Magento 2 Commerce has dedicated B2B features that cheaper platforms simply do not have.

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The shop was generating duplicate orders – a customer clicked “Order” once but two identical orders were created with double payment. The problem affected ~2% of orders, mainly on slow internet connections. Fix time: 6 hours.

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Customers could not find products through the search engine even though products were visible in categories. Searching by SKU, name and description returned no results. The problem grew over 2 weeks after migrating to a new server. Fix time: 2 hours.

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Store conversion is dropping – this is one of the most common alarm signals that store owners bring to specialists. The problem is heterogeneous: the same phenomenon can have a dozen different causes, and diagnosis without access to data is impossible. Below I describe the most common causes and how to tell them apart.

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